Introduce MLB superstar and Hair God Bryce Harper as a new partner of Blind Barber, a men’s grooming company.
To focus on earned media by creating viral content leading up to a web commercial release.
We sought to stage a buzzworthy piece of content that forced viewers to associate Bryce Harper with his hair. Queue: Two Hairdryers.
Following the viral video, we released a polished commercial, announcing the partnership in a humorous way.
Well, Google “Bryce Harper Two Blow Dryers”
