Uber — M. Buchwach

Associate Creative Director

Associate Creative Director

Responsible for overseeing the brand and content vision for JUMP by Uber, Uber Transit, and Uber’s Lime partnership.

Establish the JUMP by Uber Brand

Responsible for creating and developing the JUMP brand identity and vision. Here’s some of it:

1. Establish Global, Scalable Brand Guidelines (142pp)

Brand Guidelines >

2. Develop Hardware Branding and Marketing Materials

2. Develop Hardware Branding and Marketing Materials

3. Shoot, Develop, and Templatize Social and Web Content

3. Shoot, Develop, and Templatize Social and Web Content

4. Scale the Brand Globally (from 3 cities to 30)

5. Launch Performance Marketing

5. Launch Performance Marketing

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6. Business Development + Partnerships

6. Business Development + Partnerships

Uber Transit Launch

Uber Transit Launch

OOH Concept and Design

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6. Campaigns

6. Campaigns